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Keynes, Hayek and orange peppers

I look at this packet of peppers, and I think: is this what the long history of human ingenuity has come to?

By Sam Leith   March 2012

So the other day I go out to buy some peppers. Like all middle-class twerps in north London, I am now incapable of cooking anything that does not come with the imprimatur of Yotam Ottolenghi—master of the delicious but finicky fusion dish, ambassador for sumac and precise counter of curry leaves. The dish I’m cooking wants three red peppers, so I go to Sainsbury’s and find three peppers. In a pack: one red, one green, one orange.

I look at these peppers, and despair fills my whole heart. They told us—Adam Smith told us; Hayek told us; even Keynes told…

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