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Be afraid. Be slightly afraid

There’s an article in the latest Atlantic that asks an interesting question, but offers no answers. “What Scares Google,” by Kevin Maney, notes that big companies have historically failed to adapt their highly profitable strategies to the next generation of technology—IBM’s dominance was scuppered by home computing, Microsoft’s by the internet—and draws the lesson that even Google is likely to struggle to transform itself come the next great shift. But what will that shift be, and who stands to…

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