Magazine
Latest Issue

Be afraid. Be slightly afraid

There’s an article in the latest Atlantic that asks an interesting question, but offers no answers. “What Scares Google,” by Kevin Maney, notes that big companies have historically failed to adapt their highly profitable strategies to the next generation of technology—IBM’s dominance was scuppered by home computing, Microsoft’s by the internet—and draws the lesson that even Google is likely to struggle to transform itself come the next great shift. But what will that shift be, and who stands to…

Register today to continue reading

You’ve hit your limit of three articles in the last 30 days. To get seven more, simply enter your email address below.

You’ll also receive our free e-book Prospect’s Top Thinkers 2020 and our newsletter with the best new writing on politics, economics, literature and the arts.

Prospect may process your personal information for our legitimate business purposes, to provide you with newsletters, subscription offers and other relevant information.

Click here to learn more about these purposes and how we use your data. You will be able to opt-out of further contact on the next page and in all our communications.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

We want to hear what you think about this article. Submit a letter to letters@prospect-magazine.co.uk

More From Prospect