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Has Google allowed advertisers too much access to our online usage?

Google’s controversial move today to introduce a global display advertising system, allowing advertisers to target internet users based on their online histories, has once again brought to the fore the issue of internet privacy. This topic was broached in last October’s edition of Prospect, where Peter Bazalgette argues that, if certain simple principles of privacy were respected, the behavioural tracking technology could “unleash extraordinary new growth in online commerce,” as well as…

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