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The Israeli Defence Forces are winning the social media war

References to Mean Girls and Jay-Z are designed to humanise an army known for lethal force in the region. And it is working

By Daniella Peled  

It is a truth universally acknowledged that the bakery chain Greggs was the social media champion of 2019, with its genius marketing of the vegan sausage roll and expert trolling of Piers Morgan. But there are other contenders for the “most unlikely organisation to win the internet” award.

Take the Israeli Defence Forces (IDF), the best-trained and most capable army in the Middle East, feared for lethal and often disproportionate force, with the odd accusation of war crimes thrown in. And more recently, their Twitter snark.

Just last week, for instance,…

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