Theresa May has "reset" her election campaign by talking about the "best deal" for Britain. Why does the Tories' fighting talk on Brexit work so well?by Stephen Fisher / May 30, 2017 / Leave a comment
The forthcoming general election was ostensibly called in order to help Theresa May secure a better Brexit deal. Since then there have been the manifesto launches and the horrific bombing in Manchester. The election campaign has become about much more than Brexit. Now, the Conservative strategist Lynton Crosby has apparently ordered a return to the party’s main message that only Mrs May can be trusted to negotiate Brexit.
Why Brexit? The opinion polls, such as Sunday’s ICM one, show that Theresa May is much more likely than Jeremy Corbyn to be trusted to “get the best Brexit deal.” This is clearly a strong card for the prime minister, but it’s not the only one. Mrs May has similarly commanding leads over Mr Corbyn in perceptions of trustworthiness and competence on the economy, defence, nuclear deterrence and security against terrorist threats.
Those other issues each have their potential problems as a potential primary focus for the Conservatives. Nuclear weapons and defence do not appear to concern voters as much as many other issues. Overtly politicising terrorism in the wake of the Manchester attacks is insensitive and indecent.
Highlighting economic management might remind voters about the pay