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Why the Tories are so keen to frame Brexit as a battle

Theresa May has "reset" her election campaign by talking about the "best deal" for Britain. Why does the Tories' fighting talk on Brexit work so well?

By Stephen Fisher  

Framing Brexit as a battle seems to help the Tories in the polls. Photo composite: Daily Mail/The Sun/Financial Times/Guardian

The forthcoming general election was ostensibly called in order to help Theresa May secure a better Brexit deal. Since then there have been the manifesto launches and the horrific bombing in Manchester. The election campaign has become about much more than Brexit. Now, the Conservative strategist Lynton Crosby has apparently ordered a return to the party’s main message that only Mrs May can be trusted to negotiate Brexit.

Why Brexit? The…

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