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Goodbye Marie Claire

Two centuries of women's magazine history is coming to an end

By Kathryn Hughes   April 2001

when cond? nast launched its new mid-market glossy magazine, Glamour, in March, the omens could not have been worse. Only a few weeks before, the new ABC figures revealed the women’s magazine market to be in crisis, possibly the biggest it has faced in its 250-year history. The monthly glossies-that simultaneously derided and admired genre which manages to represent both the epitome of style and sophistication and the perceived lowest common denominator of sex and shopping-are facing a catastrophic decline in circulation. The latest ABC figures show Marie Claire down 11 per cent on the previous six months, with Woman’s…

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