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Dr Pangloss: what happens next?

The next big thing won’t look important to us at all—until it’s so important that we can’t ignore it

By Brian Eno   December 2010

In a world not short of bad news, I try to focus on the good. In doing so, I’ve become alert to a tendency that we all share: we expect the future to unfold as a magnified or extrapolated copy of the present. We expect that the next big thing will be a bigger version of the last big thing. What we don’t expect, yet what is most likely, is that the next big thing won’t look important to us at all—until it’s so important that we can’t ignore it.

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