Better primaries

The system for choosing US presidential candidates is broken. Here's how to fix it
January 20, 2008

In the aftermath of Iowa and New Hampshire, many Americans have begun to question the process of nominating presidential candidates. Are two tiny rural states really the place to kick off an all-important national selection process?

According to a survey conducted for the Associated Press and Yahoo News, fewer than one in five voters favour Iowa and New Hampshire's "favoured state" status, and nearly 80 per cent would rather see other states get their chance at the front of the line.

Officials in those other states, meanwhile, fear that if they hold their presidential primaries too late in the season, the nominations will already have been decided and that they will become irrelevant. That has led states to leapfrog each other to go first, pushing the start date ever closer to New Year's day. Some states have even been penalised by the national parties for moving up their primaries too far—this is why Michigan will be sending no delegates to the Democratic convention.

The result: a colossal spasm of absurdity known as "super-duper Tuesday." On Tuesday 5th February, 24 states are scheduled to hold their primaries or caucuses. These include some of the largest states, such as California, New York, Illinois, Georgia and New Jersey. Together these two dozen states hold enough delegates to nearly decide the presidential nomination all by themselves.

But having a single primary day with so many states gives great advantage to those candidates with the most campaign cash and name recognition, allowing them to compete in so many states simultaneously. It creates a virtual wealth primary, in which new presidential faces will be quickly eliminated.

In addition, states with primaries after 5th February—including Texas, Ohio, Pennsylvania, Indiana, North Carolina and Virginia—may find that the nomination process is over before they even have a chance to vote. Even if it isn't, the mere possibility that it could be may lead some of those states to leapfrog in the 2012 presidential election, continuing the anarchy.

The system is utterly broken, and more and more people realise it. Fortunately there is a better way that would allow the maximum number of states—little, big and medium-sized states—to become relevant to the presidential nomination process.

A national plan would establish a total of four primary days, each held a month apart. The states would be grouped into four clusters, by population. The smallest 12 states, plus federal territories and Washington DC, would vote first, followed by the next smallest 13 states, then the 13 medium-sized states, and finally the 12 largest states. The process would begin in March and end in June.

This national plan has a number of advantages over the current anarchy. First, by starting with small states and moving on to ever larger ones, it gives all states an influential role and allows more voters an effective voice. The big states would vote last, but since they hold the most delegates the nominations wouldn't be decided until the final day.

Second, it accomplishes the recommendation of the "vanishing voter project" at Harvard's Kennedy School of Government that the nominating process should "remain competitive for a longer period of time in order to give the public a greater opportunity to engage the campaign and to become informed about the candidates." It also creates a shorter interval between the primary season and the nominating conventions in the summer, helping to sustain the public's level of engagement.

Finally, a national plan preserves door-to-door "retail politicking" in small states early in the season, and gives lesser-known or underfunded candidates a chance to catch fire. Party members would have more time to consider whether early frontrunners best represent their party's chances of winning, and late blooming candidates would have a chance to bounce back from early defeats.

In 2000, the Republican National Committee nearly adopted just such a plan. It's a pity they didn't, since it would have led the country out of the current morass. Both major parties are planning to review their party's nomination procedures, and they should put in place a nationally co-ordinated presidential primary plan by 2012. The nomination of America's chief executive is too important to leave to such a chaotic, state-by-state process.