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A pound for a pound

Could financial incentives that encourage fat people to lose weight solve the obesity crisis?

By Liz Hollis   August 2010

photo by Tobyotter

Academics have a new term for our fat-inducing society, with its vast portions and a push-button culture: “obesogenic.” Eight out of ten British men and seven out of ten women will be obese by 2020, according to a recent National Heart Forum report led by Klim McPherson at Oxford University. And the toll on public finances is growing in line with our girth: in England, obesity costs an estimated £4.2bn a year, or about 5 per cent of the English NHS budget. Some £2.3bn of this goes on treating obesity itself, the remainder is the…

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