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I keep seeing the word "porno" in huge letters on the side of buses. Am I justified in feeling that its normalisation is bad for cinema and bad for society?

By Mark Cousins   January 2009

For about a week, at the time of writing, double-decker buses around Britain have been emblazoned with adverts for the new American comedy film Zack and Miri Make a Porno (pictured, below right). The film’s title is written in bold, orange-yellow capital letters almost a metre high, like you’d see at a funfair. The word “PORNO” is particularly large. The typeface is similar to that used for Toy Story.

In the US, the film’s posters feature black and white stick drawings. The words “make a porno” are printed in a thin, serifed typeface, rather smaller than the words “Zack and…

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