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I’ve just read an advance copy of Don Tapscott and Anthony D Williams’s Wikinomics: How Mass Collaboration Changes Everything, and it’s been a stimulating experience (for those unblessed by review copies, they also have a blog). With detailed reference to sites like google booksearch, facebook, wikipedia,, flickr, digg and youtube, Tapscott and Williams argue that a newly collaborative economic paradigm is upon us, and that in this new era the model is one not of consumption but of prosumption:

…where customers participate in the creation of products in an active and ongoing way. As in Second Life, the consumer…

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