How our social media habits are changing television

On January 2nd, Netflix tweeted the trailer for its new original show Sex Education, a Skins-esque high-school coming of age sitcom set in Wales, from its Twitter account. As is the way with these things, the trailer was retweeted by the program’s official account to try and drum up a following there, too.

However, the official Sex Education account wasn’t set up for cast announcements or any additional content. Rather, its intention was clear from its name: “no context sex education.” Its first tweet was a screengrab of the main character, Otis, in a swimming…