Magazine
Latest Issue

How many cuppas in a google? We still don’t know

By James Crabtree  

Cut down on my google? Not likely.

Cut down on my google? Not likely.

So, I’m confused. The Times, on Saturday, ran a startling story, claiming that two Google searches cost the same amount of carbon as boiling a kettle. The story was dynamite: Google, previously only evil in China, might actually be evil everywhere. The story begged a question: if googling was environmentally problematic—what about other online activities, like sending email? The story, also, had the strong whiff of BS about it. To be more precise, it claimed that:…

Register today to continue reading

You’ve hit your limit of three articles in the last 30 days. To get seven more, simply enter your email address below.

You’ll also receive our free e-book Prospect’s Top Thinkers 2020 and our newsletter with the best new writing on politics, economics, literature and the arts.

Prospect may process your personal information for our legitimate business purposes, to provide you with newsletters, subscription offers and other relevant information.

Click here to learn more about these purposes and how we use your data. You will be able to opt-out of further contact on the next page and in all our communications.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

We want to hear what you think about this article. Submit a letter to letters@prospect-magazine.co.uk

More From Prospect