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The startup president: how Macron built a party like a business—and conquered France

He recruited candidates online and deployed slick videos—but the leader of En Marche! still avoids the word "party"

By Pauline Bock  

Macron speaks at a tech conference in Paris. Photo: PA

“I want France to be a startup nation, meaning both a nation that works with and for the startups, but also a nation that thinks and moves like a startup,” declared the newly elected—and youngest ever—French president Emmanuel Macron last week at a tech conference in Paris. The statement summed up his vision, his movement, and the year he had spent setting it up from scratch after resigning from his Economy portfolio in François Hollande’s administration to rise to…

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