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Remainers need to start telling a better story

Complex economic analyses haven't won over the public

By Anand Menon  

Eighteen months on, there is precious little agreement in the British popular debate over the possible economic implications of Brexit. Whatever forecasts of economic pain to come the economists produce, they achieve little if any cut through amongst the people who really count—the politicians and their voters—and for several reasons.

The first is longstanding and—to an extent—helps explain the outcome of the referendum itself as much as debates over its economic aftermath. It was summed up by a female heckler in Newcastle, who asked acerbically “whose GDP” I had in mind…

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