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The future of Champagne

"Last year the UK imported 34.2m bottles of champagne while the US imported just 20.5m"

By Barry Smith   May 2016

©Shebeko/Shutterstock

Figures released in March by the Comité Interprofessionnel Vin Champagne showed that the UK continues to be the largest Champagne importer in the world; a position they have held since 1996. This is a striking fact in the current economic climate of austerity. It shows just how resilient the luxury market is. For Champagne, more than any other wine, is associated with celebration, making it the wine of choice to commemorate birthdays, marriages, graduations and promotions. But there are now plenty of alternatives; from Prosecco and Cava, to the…

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