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Slow journalism

Why doesn't Britain have a culture of serious non-fiction journalism like the US?

By Susan Greenberg   February 2007

There is a concept in marketing called “the end of the middle.” The idea is that because we can now get goods and services of reasonable quality at the cheap end of the market, the middle of the market loses share as people are only prepared to pay more if they get something truly luxurious or special. Hence, for example, the growth of the “slow food” movement.

Does this concept apply to information? We get basic news cheaply, on air and online. In the middle is traditional print journalism, the sector that is losing readers. At the luxury end, there…

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