Latest Issue

Matters of taste: Whither Mr Whippy?

Ice cream vans.

By Simon Wroe   July 2012

This time of year brings many cheering sights: parents running after children on new bikes, one man’s dog eating another man’s picnic, and, of course, ice cream vans.

Yes, it’s true that a lot of what passes for soft-serve ice cream is actually made with concentrated butter, not cream. And alright, it’s irritating that a “99” costs considerably more than 99p these days.

But does any of that matter in the parching, sweltering heat of the moment? Ice cream is cold and sweet and compellingly unctuous—two words not often seen together. It is proof that summer is here. It is…

Register today to continue reading

You’ve hit your limit of three articles in the last 30 days. To get seven more, simply enter your email address below.

You’ll also receive our free e-book Prospect’s Top Thinkers 2020 and our newsletter with the best new writing on politics, economics, literature and the arts.

Prospect may process your personal information for our legitimate business purposes, to provide you with newsletters, subscription offers and other relevant information.

Click here to learn more about these purposes and how we use your data. You will be able to opt-out of further contact on the next page and in all our communications.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

We want to hear what you think about this article. Submit a letter to

More From Prospect