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Matters of taste: Whither Mr Whippy?

Ice cream vans.

By Simon Wroe   July 2012

This time of year brings many cheering sights: parents running after children on new bikes, one man’s dog eating another man’s picnic, and, of course, ice cream vans.

Yes, it’s true that a lot of what passes for soft-serve ice cream is actually made with concentrated butter, not cream. And alright, it’s irritating that a “99” costs considerably more than 99p these days.

But does any of that matter in the parching, sweltering heat of the moment? Ice cream is cold and sweet and compellingly unctuous—two words not often seen together. It is proof that summer is here. It is…

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