Since the time of Aristotle, business has been disparaged by people of culture and refinement-like ourselves. Critics of business have argued that the people who engage in it are selfish in their motivation, narrow in their interests, and instrumental in their behaviour. The values of business are different from, and inferior to, those of other human activities.
In the past 20 years, something odd has happened. This characterisation of business, previously put forward only by those who were hostile to it, has been adopted by business people themselves. They no longer feel obliged to deny that their motives are selfish,…
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