The shrinking screen

If film is to survive, we must stop lamenting the loss of a golden era

By Stephanie Zacharek   201

Alexander Sokurov’s Russian Ark, “the ultimate trip, a post-2001 space odyssey” (photo: Fora Film/Hermitage Bridge Studio/The Kobal Collection)

The movies are dying. Big films are stomping out small. Marketing, not quality, is the only route to box office success. As one observer puts it, “If the advertising for a movie doesn’t build up an overwhelming desire to be part of the event, people just don’t go.”

That observation is correct. But it was written not in 2012, as comic book films like The Avengers and The Dark Knight Rises

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