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Big ideas of 2014: Personalised medicine

Genetic testing will make treating illnesses cheaper and more efficient

By Jessica Abrahams   January 2014
Genetic testing makes healthcare more efficient

Medicine is going through a revolution. Genetic testing is starting to offer the chance of far more precisely targeted treatment, based on new knowledge about who is most likely to benefit.

The usual way of testing new medicines has been through large randomised control trials that determine what the average patient’s response is, sometimes with wide variations. But analysing the genetic and environmental information of a patient can…

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