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Flogging smelly, soiled, radioactive copies of other people's books on Amazon seemed like a great way to market my own one. But it wasn't

By David Gaffney   March 2009

Would you buy a bile damaged, snot encrusted, radioactive novel that’s been dropped down the toilet, has the wrong cover, blank pages and holes drilled through it? Many people would—and did—as I discovered when I tried out ambush marketing techniques to boost sales of my short story collection on Amazon.

My book, Sawn Off Tales, had been out a couple of months but hadn’t become the bestselling phenomenon I had dreamed of. There’s an area on Amazon called the marketplace where anyone can sell books. As I had a few copies lying around the house, I offered to sell them…

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