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Richard Ayoade versus Hollywood

Who will win? Probably Hollywood

By Sameer Rahim  
Richard Ayoade, in filmmaking mode

Richard Ayoade, in filmmaking mode

Turn on Channel Four these days and chances are you’ll see comedian Richard Ayoade doing a version of the nerdy character he played in The IT Crowd. Whether it’s riffing on a late-night comedy quiz, playfully haranguing a fellow comedian in a semi-exotic locale, or presenting the rebooted Crystal Maze armed only with light sarcasm and a wooden hand on a stick, Ayoade has perfected his endearingly awkward persona.

But what makes Ayoade different from your average…

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