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Baudrillard’s vinyl: inside the politics of millennial nostalgia

From LPs to mid-century sideboards, millennial aesthetics are suffused with nostalgia. But it's not just about looking cool

By Rhiannon Lucy Cosslett  

Young people shop at Record Store Day in crouch end. Photo: Flickr/Paul Hudson

Vinyl record players; macramé plant holders; mid-century sideboards; classic Nintendo consoles; Lomography cameras; bar trolleys; glass decanters; Adidas superstars worn with bell-sleeved floral dresses; needlework pictures; Penguin Classics. These are all objects that I own, or that are owned by people I know, where nostalgia has had a central role in their desirability and even their marketing.

Hipster nostalgia is often mocked, sometimes rightly; I once saw a man riding a penny farthing through Shoreditch. An…

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