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Are health apps saving lives—or just confusing us?

The NHS must adopt the operating models of the digital economy—not just its products

By William Mosseri-Marlio  

Nancy Greco, employee of IBM's research division, shows a smartphone using an app to display her pulse ©Matthias Balk/DPA/PA Images

The $13.1 billion mobile health market is growing at breakneck speed. The number of UK health app users doubled in the last two years; for wearable health technology, usage tripled.

This growth is easy to explain. Asthmatics can now use monitoring apps to gain a better understanding of what…

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