Latest Issue

Happy birthday, Google!

By Tom Chatfield  

As the BBC and, doubtless, almost everybody else in the online information game is pointing out, google turns ten years old this weekend, a milestone marked among other things by the release of its new internet browser, Chrome (well, that was yesterday, but it’s close enough).

For a company to move within a decade from zero to a quarterly turnover of $5.7bn (£3.2bn), with net quarterly profit of $1.25bn, seems like a thoroughly modern experience—a phenomenon enabled by the almost unlimited proliferation of products and services that people are willing to buy, sell and, crucially, advertise online. Even the previous…

Register today to continue reading

You’ve hit your limit of three articles in the last 30 days. To get seven more, simply enter your email address below.

You’ll also receive our free e-book Prospect’s Top Thinkers 2020 and our newsletter with the best new writing on politics, economics, literature and the arts.

Prospect may process your personal information for our legitimate business purposes, to provide you with newsletters, subscription offers and other relevant information.

Click here to learn more about these purposes and how we use your data. You will be able to opt-out of further contact on the next page and in all our communications.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

We want to hear what you think about this article. Submit a letter to

More From Prospect