Record Prospect circulation shows appetite for smart thinking and sharp writing
The magazine today notches up a sixth successive ABC increase, and a fourth successive record figure
Prospect—for the many
Figures released by the independent Audit Bureau of Circulations (ABC) today, show that more than ever Prospect is for the many—not the few.
Prospect is the leading magazine of ideas and today it notches up a sixth successive ABC increase, and a fourth successive record figure.
Strong—not just stable
This is real growth underpinned once more by Prospect‘s subscription performance, with print subscriptions up 2.2 per cent in the six months ending June 2017 and 5.3 per cent year-on-year. The new total verified circulation figure—which now includes all digital subscriptions as well as print sales—comes in at 44,545.
The audit also officially verifies for the first time that every sitting member of parliament in the UK receives every issue of Prospect.
Of copies of Prospect distributed in the first half of 2017, 76.9 per cent were actively purchased and paid for—11 percentage points up on the previous six months, and Prospect‘s best performance on this measure for nearly a decade.
More people than ever want to read Prospect‘s independent take on the thinking that can make sense of our wild and sometimes terrifying times. They are asking where the world goes from here and are willing to pay for unique, high-quality journalism that provides answers.
The political surprises don’t seem to stop: Jeremy Corbyn, Brexit and Donald Trump. Amid the tumult, there has never been a greater need for Prospect‘s clear-eyed, cool and intelligent take.
Tom Clark, Editor, said: “These figures are another fantastic result for Prospect. The world has never felt so uncertain, and this is no time for false certainties. The great hankering is for a magazine where the only test is not your political persuasion, but whether you’ve got something to say, and whether you can write.”
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