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The problem in June wasn’t that the polls were wrong—it was how those polls were reported

If there is to be another election, those in politics, the media and wider society need to become more careful and sceptical consumers of polls

By Will Jennings  

Were the polls really wrong in 2017? Photo: PA

The performance of the opinion polls in the 2017 general election was, much like the experience of 2015, as they say, ‘sub-optimal’.

This was a highly unusual election in terms of polling, though. It was unusual firstly because of the size of the surge in Labour support during the campaign—which exceeded the change in voters’ intentions in all other elections since 1945. It was also unusual because—seemingly unnoticed by most—the polls actually got the Conservative vote share right…

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