Latest Issue

How we forgot the collective good—and started thinking of ourselves primarily as consumers

A new movement seeks to shift attitudes forwards

By Julian Baggini  

Shoppers in Oxford Street, London, as the Christmas shopping month of December rounded off the worst year for consumer spending since 2012, according to an index.

Some time in the early 1980s I remember seeing a senior conservative politician on the news talking about “UK plc.” The phrase jarred. The United Kingdom is a nation state, not a private company, and to brand it as one seemed grubby and belittling.

Thirty-odd years later, “UK plc” has become part of the ordinary lexicon. If anyone finds it objectionable, few say so. No one announced that from now on we should conceive of our country as a business, but gradually, imperceptibly, it…

Register today to continue reading

You’ve hit your limit of three articles in the last 30 days. To get seven more, simply enter your email address below.

You’ll also receive our free e-book Prospect’s Top Thinkers 2020 and our newsletter with the best new writing on politics, economics, literature and the arts.

Prospect may process your personal information for our legitimate business purposes, to provide you with newsletters, subscription offers and other relevant information.

Click here to learn more about these purposes and how we use your data. You will be able to opt-out of further contact on the next page and in all our communications.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

We want to hear what you think about this article. Submit a letter to

More From Prospect