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Spare a thought for the pollsters

No prizes are awarded to the opinion polling company that gets closest to the eventual election result, but that doesn't mean the stakes aren't high

By Bobby Duffy   May 2005

There’s no prize for the opinion poll that gets closest to the election result, but from inside a polling company the stakes seem very high. The commercial implications are nothing special – political polling makes up around 1 per cent of Mori’s business these days – but there is a whole load of professional pride at stake. And from a wider perspective the accuracy of polls matters. In particular, turnout is going to be one of the deciding factors in this election – and a key influence on turnout is how close people perceive the race to be.

But…

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