Latest Issue

Spare a thought for the pollsters

No prizes are awarded to the opinion polling company that gets closest to the eventual election result, but that doesn't mean the stakes aren't high

By Bobby Duffy   May 2005

There’s no prize for the opinion poll that gets closest to the election result, but from inside a polling company the stakes seem very high. The commercial implications are nothing special – political polling makes up around 1 per cent of Mori’s business these days – but there is a whole load of professional pride at stake. And from a wider perspective the accuracy of polls matters. In particular, turnout is going to be one of the deciding factors in this election – and a key influence on turnout is how close people perceive the race to be.


Register today to continue reading

You’ve hit your limit of three articles in the last 30 days. To get seven more, simply enter your email address below.

You’ll also receive our free e-book Prospect’s Top Thinkers 2020 and our newsletter with the best new writing on politics, economics, literature and the arts.

Prospect may process your personal information for our legitimate business purposes, to provide you with newsletters, subscription offers and other relevant information.

Click here to learn more about these purposes and how we use your data. You will be able to opt-out of further contact on the next page and in all our communications.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

We want to hear what you think about this article. Submit a letter to

More From Prospect