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Poster-truth politics: the Gordon Brown posters for the election that never was

These previously unseen posters reveal a lot about the dynamics of politics in the UK for that brief period of time

By Ben Shimshon   January 2018

In the summer of 2007, between 27th June, when he took over as Prime Minister and 5th October, when he announced there would not be an early election, Gordon Brown felt, to many swing voters, like the Prime Minister that Britain wanted and needed.

As part of Brown’s polling team, led by Deborah Mattinson, I spent much of August 2007 in marginal seats, running focus groups with swing voters to test a set of draft campaign posters created by Labour’s advertising agency, Saatchi & Saatchi.

Those posters, and swing voters’ reactions to…

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