Magazine
Latest Issue

Poster-truth politics: the Gordon Brown posters for the election that never was

These previously unseen posters reveal a lot about the dynamics of politics in the UK for that brief period of time

By Ben Shimshon   January 2018

In the summer of 2007, between 27th June, when he took over as Prime Minister and 5th October, when he announced there would not be an early election, Gordon Brown felt, to many swing voters, like the Prime Minister that Britain wanted and needed.

As part of Brown’s polling team, led by Deborah Mattinson, I spent much of August 2007 in marginal seats, running focus groups with swing voters to test a set of draft campaign posters created by Labour’s advertising agency, Saatchi & Saatchi.

Those posters, and swing voters’ reactions to…

Register today to continue reading

You’ve hit your limit of three articles in the last 30 days. To get seven more, simply enter your email address below.

You’ll also receive our free e-book Prospect’s Top Thinkers 2020 and our newsletter with the best new writing on politics, economics, literature and the arts.

Prospect may process your personal information for our legitimate business purposes, to provide you with newsletters, subscription offers and other relevant information.

Click here to learn more about these purposes and how we use your data. You will be able to opt-out of further contact on the next page and in all our communications.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

We want to hear what you think about this article. Submit a letter to letters@prospect-magazine.co.uk

More From Prospect