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A new plan to give away trade secrets could improve big pharma's awful reputation

By Jim Giles   April 2009

Critics loved the Oscar-winning film The Constant Gardener. But it must have been greeted with dismay in the boardrooms of big pharmaceutical companies when it was released in 2005: the film shows them ruthlessly willing to swap lives for profits. And it was just one of many low points for the industry in the last decade. At times it seemed as if its mission was to manufacture public relations disasters, not drugs. In 1998, big pharma took on Nelson Mandela’s plan to make Aids treatments affordable. (It lost). As if going up against the world’s most respected man wasn’t enough,…

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