Magazine
Latest Issue

Hold my beer: how it all went wrong for Heineken in Africa

What happens when globalisation is unleashed in poor countries

By Chris Tilbury   May 2019
Heineken has made a lot of money in Africa © Max Pixel

Heineken has made a lot of money in Africa © Max Pixel

Heineken is a global powerhouse. The Dutch beer brewer is responsible for Amstel, Tiger, Desperados, Foster’s and Strongbow in Europe, as well as the Heineken brand itself. Overseas its operation extends across Asia and the Americas—as well as Africa, where it has 40 breweries in 16 countries.

Lauded in 2013 by Heineken CEO Jean-François van Boxmeer as “the international business world’s best kept secret,” Africa is…

Register today to continue reading

You’ve hit your limit of three articles in the last 30 days. To get seven more, simply enter your email address below.

You’ll also receive our free e-book Prospect’s Top Thinkers 2020 and our newsletter with the best new writing on politics, economics, literature and the arts.

Prospect may process your personal information for our legitimate business purposes, to provide you with newsletters, subscription offers and other relevant information.

Click here to learn more about these purposes and how we use your data. You will be able to opt-out of further contact on the next page and in all our communications.

We want to hear what you think about this article. Submit a letter to letters@prospect-magazine.co.uk

More From Prospect