The bombardment has started, and the air is already thick with claims, polls and analyses. To arm yourself against error and ignorance, here are seven pillars of electoral wisdom for the 2010 general election.
1. To win, the Tories must carry the north, not just the south
It is widely believed that Conservative support in Scotland and the north has haemorrhaged, yet that David Cameron must do particularly well in the northern half of Britain to win a convincing majority. Neither fact is entirely true.
Across Britain, Tory support was 10 percentage points lower in 2005 (33 per cent) than…
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