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Big Pharma should be given a financial incentive to produce the right drugs at the right price

By Philip Ball   October 2010

Millions of people across the world cannot afford the drugs they need. A new business model for the pharmaceutical industry could help

No one can honestly deny the positive impact of modern medicine on our lives. Thanks to antibiotics and routine operations, childbirth and catching bacterial pneumonia are no longer life-threatening events. From bipolar disorder to hypertension and Parkinson’s, drugs ease or eliminate conditions that would be excruciating, debilitating or fatal. Yet most people in the world are still too poor to pay for such drugs. Millions die each year from diseases that we already know how to treat, and…

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