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In 1983, LA had three times as many workers in the aerospace industry as in the movie industry. By 2000, the proportions were reversed. [Prospect, page 40] In the US, 12 per cent of Coca-Cola is consumed with or for breakfast. [The Great America Food Almanac by Irena Chalmers] When India’s Sachin Tendulkar bats against Pakistan in test matches, the television audience in India exceeds the total population of Europe. [The Observer, 11th January 2004] The Scottish suicide rate is almost double that of England: 21 per 100,000 people compared with 12 per 100,000. [Financial Times, 16th January 2004] According…

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