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On my annual holiday, as I was wandering through the Hennessy distillery in Cognac, I was impressed by how handsome and modern their facilities are and how bang-up-to-date their marketing seems to be. Now here was a brand leader, a successful firm with an eye firmly fixed on the future. After imbibing their generously donated free sample, I wondered if their web site might tell me where I could find more of the same. But no. They do not have one. At first I found this surprising, but then I remembered that, despite the Irish name and antecedents, Hennessy is…

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