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This sporting life

Can England's bid for the 2018 football World Cup succeed? Perhaps—if we tone down the triumphalism, draw on the richness of our culture and invite the world to our party

By David Goldblatt   155

Are we gluttons for punishment? We’re already embroiled in the 2012 Olympics—isn’t one mega sporting event in an economic crisis enough? It seems not; through the year to come, the England bid for the 2018 football World Cup will be building up steam. Three questions occur to me. Can we afford to bid? If we do bid, can we win the hosting rights? And if we do win, what kind of World Cup do we want we put on?

Enormous as the task would be, it needn’t be as pricey as the Olympics. No venues for minority sports are required,…

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