Northern and southern Chinese think differently—and the reason goes back centuriesby Philip Ball / April 27, 2018 / Leave a comment
At last, there’s scientific proof that you can take the person out of the countryside but you can’t take countryside out of the person. In China, at any rate. Yet if “proof” it is, it comes from a gloriously offbeat experiment in social science. Researchers examined differences in the behaviour of northerners and southerners in China by observing them in branches of Starbucks. Well, experiments are meant to happen under standardised conditions, right? And where will you find a social setting more blandly uniform than in Starbucks?
Why should one expect people from the north and south of China to show systematic behavioural differences? The researchers, led by Thomas Talhelm of the University of Chicago Booth School of Business, have previously found from psychological testing in the laboratory that the geographical divide correlates with significant differences in attitudes.