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How our social media procrastination became just another type of work

We might feel we're taking a break when we scroll on Twitter. But between reading updates, engaging with friends and shaping our online persona, being on social media has become a new type of work

By Amy King  

Worldwide in 2019, we spent an average of 144 minutes on social media sites per day. Twitter has 100m daily active users posting 140m tweets a day. For many of us, it’s now part of the daily routine: you wake up, open your phone, scroll for a while and reply to funny/important/interesting tweets before your head leaves the pillow. Drop a pithy one-liner during your breakfast. A cheeky retweet while you’re on the loo. Lose yourself in the GIF…

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