Magazine
Latest Issue

Seventh successive increase for Prospect circulation

New ABC figures show a seventh successive circulation increase for Prospect—and a fifth straight record

By Prospect Team  

A certainty in an uncertain world 

Jeremy Corbyn, Donald Trump, Brexit… predicting what is going to happen next in these wildly mercurial times seems almost impossible.

But one thing is certain, more and more people are hankering to escape the echo chamber. They want to hear arguments that challenge their own opinions, and see unsparing analysis that gives the whole picture. And they are turning to Prospect.

Figures released by the independent Audit Bureau of Circulations (ABC) today, show that Prospect’s new circulation figure is 44,670. That represents a seventh successive ABC increase for Prospect, and a fifth successive record.

Think Again. Think Prospect

Prospect’s subscriptions grew in the second half of 2017—the seventh successive half yearly subscription increase. Sales on the newsstand grew too from the previous six months—by 3.8%.

77% of copies of Prospectdistributed in the first half of 2017 were actively purchased and paid for—Prospect’s best performance on this measure for nearly a decade.

So whatever happens with the wild state of UK and world politics, it seems it is nice to have something that you can rely on: Prospect’s independent take on the big ideas of our time and where the world goes from here. Readers are hungry for it and are willing to pay for unique, high-quality journalism. It is time to think again, it is time to think Prospect.

What’s next? 

It can be difficult in the current climate to know what information to trust, so it is reassuring that these figures are independently certified. Prospect’s continuing growth confirms it as the magazine to be reading for those who love current affairs, culture and ideas.

Tom Clark, Editor, said “These are another terrific set of results for Prospect. As politics descends into tribalism and finger-jabbing, we are discovering a real hunger for the depth of our coverage and fierce independence of thought. We set the world’s sharpest minds on the great challenges of our time, and then ask them, without fear or favour, to probe behind the headlines. And, it would seem, the thinking British public is proving receptive to that.”

For more details, contact Paul Mortimer: paul.mortimer@prospectmagazine.co.uk

We want to hear what you think about this article. Submit a letter to letters@prospect-magazine.co.uk

More From Prospect