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Why the rise of the domestic “Tradwife” tells us more about modern work culture than feminism

The "tradwife" movement, which looks back to an earlier era of women homemakers, is often seen as a reaction to feminism. The reality is more complex

Trad wives are drawn to retro 1950s images of women as “happy housewives.” Photo: Flickr, CC BY-SA

Alena Petitt, a well-known author and lifestyle blogger, has become the British face of the “Tradwife” movement, closely associated with the hashtag #TradWife. The movement harks back to an earlier era, encouraging women to take pleasure in traditional domestic duties while promoting feminine submissiveness, domesticity, and wifehood.

In a BBC clip, Petitt explains that her role is to submit to, serve, and spoil her husband “like it’s 1959.”

Writing on her website, The…

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