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Who needs digital privacy?

A new generation of digital tracking technologies can now follow your every move, unleashing a world of personalised adverts. Privacy campaigners are furious. But embracing these tools may be the only way to save the media from bankruptcy

By Peter Bazalgette   November 2008

Discuss this article at First Drafts, Prospect’s blog

Are you reading this online? If not, what did you last read on the internet? Perhaps you browsed a vintage wine list, planned a holiday or—more in keeping with the times—investigated which newly nationalised bank offers the best rates. Would you object to advertisements popping up for Chateau Latour, Caribbean resorts or Bradford & Bingley? Might you feel your privacy had been violated by new companies able to record your surfing habits and feed you adverts based on where you had been? Or would you welcome this as a useful service?

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