Magazine
Latest Issue

Sealed in wax

Marie Tussaud’s waxwork museum has given rise to a billion dollar global franchise. What’s the secret of its success?

By Hephzibah Anderson   January 2012

Alfred Hitchcock (Madame Tussauds London)

© Artur Andrzej

Madame Tussauds is like a safari, only it’s celebrity you’re stalking, and about halfway through you begin to feel more hunted than hunter. You are, after all, the only thing moving, unless you count the eyes that flick mechanically back and forth on the French revolutionary waxwork. And the revolutionary is hidden many, many famous faces away—past Brangelina, past Harry and Wills, past JFK and MLK—in a far-off “zone” devoted to the place’s own history.

But it is precisely…

Register today to continue reading

You’ve hit your limit of three articles in the last 30 days. To get seven more, simply enter your email address below.

You’ll also receive our free e-book Prospect’s Top Thinkers 2020 and our newsletter with the best new writing on politics, economics, literature and the arts.

Prospect may process your personal information for our legitimate business purposes, to provide you with newsletters, subscription offers and other relevant information.

Click here to learn more about these purposes and how we use your data. You will be able to opt-out of further contact on the next page and in all our communications.

We want to hear what you think about this article. Submit a letter to letters@prospect-magazine.co.uk

More From Prospect