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Personal finance: In pursuit of returns

Money in the bank is safe from market swings—but not from inflation. Here's how to get your cash working

By Andy Davis   March 2012

When Apple published its latest profit figures in January, the numbers were extraordinary. Sales grew 73 per cent during the three months to December, profits reached $13bn, up 117 per cent. But perhaps most striking of all was the quantity of cash Apple is now holding—$97.6bn—enough to buy outright more than 450 of the 500 companies in America’s S&P500 index.

It is an almost inconceivable sum. But Apple operates in an industry prone to sudden change and in these uncertain times, it may need money fast if something goes wrong, or an opportunity arises. What’s more, since the credit crunch…

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