Magazine
Latest Issue

Personal finance: In pursuit of returns

Money in the bank is safe from market swings—but not from inflation. Here's how to get your cash working

By Andy Davis   March 2012

When Apple published its latest profit figures in January, the numbers were extraordinary. Sales grew 73 per cent during the three months to December, profits reached $13bn, up 117 per cent. But perhaps most striking of all was the quantity of cash Apple is now holding—$97.6bn—enough to buy outright more than 450 of the 500 companies in America’s S&P500 index.

It is an almost inconceivable sum. But Apple operates in an industry prone to sudden change and in these uncertain times, it may need money fast if something goes wrong, or an opportunity arises. What’s more, since the credit crunch…

Register today to continue reading

You’ve hit your limit of three articles in the last 30 days. To get seven more, simply enter your email address below.

You’ll also receive our free e-book Prospect’s Top Thinkers 2020 and our newsletter with the best new writing on politics, economics, literature and the arts.

Prospect may process your personal information for our legitimate business purposes, to provide you with newsletters, subscription offers and other relevant information.

Click here to learn more about these purposes and how we use your data. You will be able to opt-out of further contact on the next page and in all our communications.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

We want to hear what you think about this article. Submit a letter to letters@prospect-magazine.co.uk

More From Prospect