The icons aren't just for kids: over 90 per cent of the world’s internet users make use of emojis on social mediaby Sam Leith / June 22, 2017 / Leave a comment
Published in July 2017 issue of Prospect Magazine
Five years or so ago, I wrote in this slot about emoticons—those smiley-face icons cobbled together from punctuation marks that speckled our online communications in the days when ASCII art seemed the dernier cri in futurism and human beings were still at risk of being trampled by woolly mammoths.
An interesting new book by Vyvyan Evans, the internationally renowned language expert, occasions a return to the subject—or one, at least, adjacent. The Emoji Code is concerned with the descendant of emoticons: emojis, the pictograms that now come as standard with all smartphones. Evans argues that, from a standing start not long before I was writing about emoticons (they have been standard on the iPhone since 2011, and on Android from 2013), they have become the world’s foremost lingua franca. There are now 1,851 emojis.
English, generally thought of as the “world language,” is only used by one in five people on Earth. But—sketchy though the metrics are—the evidence suggests that over 90 per cent of the world’s internet users make use of emojis on social media; and 80 per cent of all adults (it’ll be higher for teenagers) regularly use emojis in messages. That cry-laughing emoji is legible from Seattle to Saigon.
Evans observes that as well as being a universal language they are one that’s effectively under the control of an equivalent to the Académie française—the French institution set up to guard their precious language, whose quixotic attempts have run into much mockery. But the Emoji language is policed—and effectively.
This system of symbols—first developed in Japan in the late 1990s—is now monitored by the Unicode Consortium; a council of 11 big tech companies—eight of whom are American. They decide what can and can’t be an emoji…