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Absolutely off the record

By Julia Hobsbawm   May 1996

Absolutely off the record

Dear Peter,

I feel rather naughty writing to you. A taboo is being broken. Everyone knows that there is an “us” and “them” and you are definitely not one of “us.” By which I mean you are not in public relations, the “us” to which I belong. There is no precedent for debating with a journalist about the nature of the media/PR relationship. To analyse the nature of this curious, involved, fraught relationship is to ask for trouble. And trouble is certainly something which PR as an industry has in abundance. “At some point during the…

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