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When did every brand start to look the same?

Even old, established companies are adopting a similar look—and it reveals the changing place of design in our modern world

By Harry Harris  

Look around and you’ll see it. Adverts, posters and cover art are all using the same fonts—ones that have a clean, ordered look. Logos that have existed for years without undergoing drastic changes are suddenly being tweaked to fit what is apparently now a universal house style. Messaging from disparate worlds is being delivered in the same way. Everywhere, words are starting to look a little…well, flat.

The world of tech throws up some interesting examples. Recently, four…

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