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Evidence for plain packaging is “sound as a pound”–Minister

When I met Anna Soubry her support for plain packaging of cigarettes could not have been clearer –so what changed the Government's mind?

By Mike Daube  

Each year cigarettes kill more than 100,000 people in the UK alone and six million around the world. The UK government failed to implement its plain packaging legislation for cigarettes, a failure that revealed the power of lobbyists to prevent the government from enacting crucially important changes.

In Britain, the packaging legislation failed—not so in Australia, where the arguments against plain packaging were manifold. Retailers argued that they would be put out of business; some argued that it would fuel an illicit market or damage exports, and…

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