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Down with the kids?

By Mary Fitzgerald  

It can’t have escaped many people’s notice that the Conservative lexicon has taken a self-consciously ‘laid back’ flavour of late, due in no small part, one suspects, to the influence of leather-clad spin guru Steve Hilton. ( Exhibit one: Cameron aides claiming he was very chilled out/ ‘relaxed’ about Quentin Davies’ defection.) The Tory Leader has also taken to sporting analogies, claiming in last week’s Sunday Times he’s ‘really up for’ an election, and that the race is still ‘wide open’.

But whereas back in 1997 informality was a key element of Campbell-crafted ‘Cool Britannia’ (‘cool’ of course, being a…

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